888 Targets Summer for Nevada Launch

Posted on April 24th, 2013 by Renee Kingsley

888 Targets Summer for Nevada LaunchWith approval of its software the last hurdle to cross, 888 Holdings anticipates launching online poker in Nevada sometime this summer.

The Nevada Gaming Control Board has been overseeing the testing process of several providers since late last year and 888 CEO Brian Mattingley envisions all systems will be go in this year’s third quarter. Partnership agreements with Caesars Interactive Entertainment, Treasure Island and WMS Industries calls for 888 to provide online poker platforms to those gaming companies in the Silver State.

Mattingley expects the rest of this year and next to center around extensive marketing in an effort to gain as wide a share as possible of the newly-regulated U.S. market. He anticipates that 888 won’t see a substantial increase in revenue until 2015, Reuters reported.

The London-listed 888 Holdings released its financial results for the first quarter of 2013 that showed a significant increase in online poker revenue. A total of $24.4 million was generated so far this year, accounting for about 26% of the gaming company’s total revenue. Active players at 888Poker are nearing the half-million mark. At 474,000 players, 888 reported an increase of 17% over last year’s count of 390,000.

In addition to Nevada, 888 expects also to be a player in the New Jersey online gaming market. Legislation signed by Governor Chris Christie in February calls for the offering of a full slate of casino games as well as poker. The company is well-prepared to offer online platforms in blackjack, slots, roulette, and other casino favorites.

In its collaboration with Caesars in Nevada, 888 will provide the poker software for WSOP.com, the World Series of Poker-branded site that is currently live in the UK. Earlier this month, the website actively solicited Nevada residents to take part in beta testing of its product.

Nevada gaming officials have rubber-stamped almost two dozen companies to participate as license holders in the state’s online poker regime. None have announced launch dates with any certainty, suggesting only that a roll out will likely commence sometime this year. We can now narrow the time frame down to the third quarter of this year for the first legal U.S. online poker sites to be up and running.

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