Betfair Begins New Jersey Marketing Campaign

Posted on October 16th, 2013 by Todd Wilkins

Let's Play NJConfident that its partnership with Trump Plaza will be approved by state gaming officials, Betfair has begun marketing its online offerings in New Jersey.

“Lets Play NJ.com” is the opening slogan being promoted by Betfair on new accounts opened on both Facebook and Twitter. Those who visit the social media pages are encouraged to sign up to keep apprised of the upcoming launch date that now stands official at November 26.

Players are also given a mini-quiz on casino gambling that asks the top number on a roulette wheel, a slot machine’s biggest prize, and the highest hand possible in poker. Those who cannot correctly answer the latter question are often encouraged and welcomed to take a seat at the online poker tables of those more experienced players.

The marketing campaign makes its debut prior to the New Jersey Division of Gaming Enforcement (DGE) approving Betfair as a licensee. The UK-based company does, however, make note of this fact by mentioning that its entry into the New Jersey marketplace is contingent upon the approveal of DGE regulators.

Betfair is one of more than three dozen applicants who hope to participate in the state’s online poker and gambling regime. Thus far, only the Borgata Hotel Casino & Spa has been formally approved and has been awarded an online gambling permit. Borgata’s partnership with bwin.party has not yet received the blessing of gaming regulators.

The marketing campaign that touts Betfair is Coming to New Jersey may be followed in due course by other companies based outside of the U.S. who have partnered with one of the dozen Atlantic City casinos. Although Betfair has taken the initiative to be first in the marketing realm, all of the casinos will be on equal footing upon launching in late November.

Unlike Nevada, where each online poker site operator can launch once the approval and testing process is complete, New Jersey has set up its online gambling scheme so that one particular casino or licensee cannot enjoy a first-to-market advantage. Although November 26 is the date when New Jersey officials anticipate turning on the virtual online gambling switch, an invite-only test period will begin five days prior.

Betfair is the world’s largest online betting exchange and is based in West London, England. Though typically known more for accepting wagers on sporting events, Betfair does operate Internet casino and poker sites. Betfair Poker is on the iPoker Network. You can visit their marketing promo at letsplaynj.com.

Comments are closed.