Betfair Confirms New Jersey Partnership with Trump Plaza

Posted on October 24th, 2013 by Todd Wilkins

Betfair Confirms NJ Partnership with Trump PlazaWhile news of the pairing of Betfair and Trump Plaza in New Jersey was leaked months ago, the official announcement finally arrived yesterday.

The managing director of gaming at the Trump Plaza, Paul La Fontaine, told AP that the casino is excited to be teaming with the UK-based betting exchange that boasts more than 10 years of experience in online gaming. That experience already includes a toehold in New Jersey where Betfair operates 4NJbets, a horse racing wagering platform exclusive to residents of New Jersey.

Betfair will now expand its New Jersey offerings by providing online poker and casino wagering via the Internet gambling operator’s permit that the New Jersey Division of Gaming Enforcement (DGE) recently awarded to Trump Plaza. That launch is set to kick off two days before Thanksgiving on November 26, with a test period for select operators commencing five days prior on the 21st.

Best known for exchange betting on sports and political events, Betfair also runs an online casino and a poker site on the iPoker Network. The company boasts a registered user database of over four million. That likely has New Jersey gaming officials drooling at the possibility of an international compact agreement perhaps sometime in the future.

Commuters in New Jersey have begun to see Betfair ads touting the online gambling launch next month. That coincides with new websites and social profiles on both Facebook and Twitter that were established by Betfair last week in advance of the upcoming igaming rollout.

Five of the dozen Atlantic City casinos have been granted online gambling permits thus far. Borgata Hotel Casino & Spa, Tropicana Casino and Resort, Golden Nugget Atlantic City, Trump Taj Mahal Casino Resort, and Trump Plaza have all been greenlighted by DGE regulators.

Caesars Entertainment owns four New Jersey casinos and is awaiting the DGE’s rubber stamp of approval. Likewise for the Resorts Casino Hotel, whose partnership with PokerStars is being heavily scrutinized by gaming officials.

That leaves only the Atlantic Club and Revel Casino Hotel, whose financial struggles have been well-chronicled. Neither one has announced an online gambling partnership and rumors have been circulating that the duo will not be taking advantage of the opportunity to obtain Internet gambling permits.

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