The Borgata and New Jersey Casinos Gear up for Launch

Posted on November 8th, 2013 by Todd Wilkins

Borgata and New Jersey Casinos Gear up for LaunchThe Borgata and other Atlantic City casinos have begun stepping up their promotional efforts in preparation of the November 26 online gambling launch date.

The efforts are centered around the casinos establishing an online presence to promote their online casino and poker offerings. The Borgata, New Jersey’s premier land-based casino, has created a signup form that allows players to enter pertinent information to keep apprised of the upcoming launch of both online poker and casino games.

As the first casino approved by the New Jersey Division of Gaming Enforcement to operate Internet gambling, the Borgata will likely be a huge player in the newly-created online gambling market. Its online offerings are set to go under the domains of BorgataCasino.com and BorgataPoker.com.

A scan of those sites shows a marketing campaign proclaiming that blackjack, slots, poker and roulette for real-money are coming soon and will be available Anytime & Anywhere in New Jersey. The website urges players to sign up in order to be the first to know when the cards will be dealt and the reels will be spinning.

Borgata will offer online gaming in tandem with bwin.party, who many know as the operator of PartyPoker. A recent announcement has also revealed that Amaya Gaming will be providing the Internet casino gaming platform for bwin.party in both Europe and New Jersey.

The official New Jersey launch is now only 18 days away, with an invite-only soft launch slated to commence five days prior. It has not been announced as such, but players who would like to be part of the soft launch testing may want to sign up and get their names on Borgata’s list. In Delaware, 25 to 75 players were chosen from a list of early signups for that state’s soft launch and New Jersey casinos such as the Borgata may go a similar route.

Other New Jersey casinos have also begun initiating online campaigns aimed at attracting players to their sites. The Golden Nugget, which has operated a free-play site for well over a year, recently moved its free-play site to a dot-net domain. That freed up its dot-com site at goldennuggetpoker.com for the imminent real-money action.

We’ve got you covered at Golden Nugget Poker is the marketing strategy being used to herald the play-money transition, as well as the real-money availability later this month. Select customers from the long-running play-money site will likely be invited to participate in the soft launch.

Betfair was first to target New Jersey gamblers last month with a Lets Play NJ campaign that included new domains and a new Facebook page. The Tropicana is also accepting signups in advance of the real-money Internet gambling launch. And players who favor the Trump Taj Mahal can also put their names on a list well in advance of the soft launch and perhaps be invited to participate.

It’s a very exciting time in New Jersey as the casinos gear up to provide real-money online gambling to their customers. Considering that revenues have been on the decline for seven straight years overall in Atlantic City, online gambling looks to be the savior that will turn those fortunes around. And it all begins in less than three weeks.

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