New Jersey Online Gambling Scores Record Month, Revenues Up 51 Percent

Posted on December 16th, 2015 by Daniel Ryder

New Jersey

New Jersey online gambling posted its best month ever in terms of revenues, perfect timing in the eyes of Amaya CEO David Baazov as he readies PokerStars for its market entry. (Image: Nicolas Godin/Horizon Weekend)

Internet poker was also up, though nowhere near online gambling as a whole. $1,957,513 was collected from digital poker tables last month, a 4.3 percent jump year-over-year.

2015 has proven to be a smashing success for Internet casinos in New Jersey, the market now up more than 20 percent on the year.

Poker Shows Signs of Life

While gambling on the Internet has seen great gains over the last 12 months, it’s been a far different story for that of online poker.

The Borgata/Party and WSOP/888 rooms have produced $21.8 million in gross revenues through the end of last month, 19.2 percent lower than where the market stood at the same time last year.

The 4.3 percent increase for November might seem small, but in truth it’s quite significant. The upturn was the first such monthly increase in 2015.

Month Revenues Increase (Decrease)

January (33.2)

February (34.2)

March (30.6)

April (23.4)

May(15.2)

June(10.4)

July (12.2)

August(11.9)

September(15.2)

October(2.8)

November 3.4

As the statistics clearly display, it had been a dismal 10 months until the November rebound, a welcomed change among current operators and the forthcoming networks, PokerStars and Full Tilt.

Buck Doesn’t Stop Here

On September 30, the final day in the third quarter of 2015, the New Jersey Division of Gaming Enforcement (DGE) granted Amaya, parent company of both PokerStars and Full Tilt Poker, a transactional waiver to operate in the state.

Per data supplied by PokerScout.com, PokerStars is the most active Internet poker network in the world, and Full Tilt is 11th.

Welcoming the two robust platforms to the Garden State will bring a renewed sense of enthusiasm to the market not seen since its earliest days.

Through its partnership with Resorts Casino in Atlantic City, Amaya will inject a zeal that might create some sort of stability to the industry that currently follows a seasonal trend.

As the colder months approach and the days shorten, online gambling revenues tend to rise. PokerStars and Full Tilt, which are expected to commence operations sometime in 2016, hope to alter the online environment to make it attractive year-round.

Bwin.party CEO Norbert Teufelberger said in October that he believes the PokerStars entry will double the size of the Internet poker market in New Jersey.

Teufelberger also added that he isn’t concerned with the two networks entering the fray where his partypoker brand operates, saying Amaya will look to grow the market instead of just snag customers from rival networks.

That would seem to make sense considering Amaya paid a hefty price for PokerStars and Full Tilt, an investment that cost $4.9 billion. Reaping the rewards from a market that is only generating a couple million each month won’t suffice for Amaya executives or company shareholders.

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