New Jersey Sites Inundate Region with Advertisements

Posted on December 24th, 2013 by Todd Wilkins

New Jersey Sites Inundate Region with AdvertisementsNew Jersey’s online gambling regime is approaching its one month anniversary and East Coast residents in several states can’t help but hear about it.

An intense marketing campaign touting the legality of Internet gambling in New Jersey has been waged by the Atlantic City casinos that operate the gaming sites. No stones have been left unturned as the advertisements are appearing on the radio, television, billboards on major highways, ferry terminals, shopping malls, and Internet websites.

It is not only New Jersey residents that are being targeted by the igaming media blitz, as residents of the neighboring states of New York and Pennsylvania are also being flooded with information regarding online gambling in the Garden State. Anyone of legal age within New Jersey’s borders can make wagers online and the state is hoping to attract gamblers who reside in other states.

Residents near the Eastern seaboard should get accustomed to the online gambling marketing campaign, as it is far from over. Caesars Entertainment, which operates a number of igaming websites via two of four casinos it owns in Atlantic City, has scheduled a new advertising campaign to kick off in January, nj.com reported.

The marketing blitz is apparently paying off, as nearly 110,000 Internet gambling accounts have been created at the more than one dozen gaming sites operated by seven of Atlantic City’s 11 casinos. That total number of New Jersey casinos shrank by one on Monday when a federal bankruptcy judge approved the sale of the Atlantic Club to both Tropicana and Caesars.

A combined bid of $23.4 million will allow Tropicana to acquire the Atlantic Club’s gaming equipment and slot machines for $8.4 million, while Caesars lays claim to the hotel and casino property for $15 million. The Atlantic Club will close on January 13, 2014, and Caesars will take some time to weigh its options with regard to making good use of the property. A new casino is not one of those options.

The New Jersey Division of Gaming Enforcement (DGE) reported that of those 110,000 new online accounts, over 18,000 were opened during the last week. DGE Director David Rebuck stated that traffic at the Internet gambling sites has increased steadily since the Nov. 21 soft launch.

Keep in mind that one player can establish accounts at many sites, meaning that the number of actual players is likely considerably less than 100,000. But considering that there are more than nine million New Jersey residents and that gamblers from other states are also being targeted by the ad campaigns, there is room for plenty more players in New Jersey’s growing online gambling regime.

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