Amaya Gaming and Bally Technologies Sign Memorandum of Understanding

Posted on February 12th, 2013 by Renee Kingsley

Bally Technologies logoCanada-based Amaya Gaming Group Inc. has announced the signing of an agreement with Bally Technologies that will see the company’s Ongame poker platform integrated into Bally’s iGaming platform.

The memorandum of understanding will see Bally offering the Ongame poker platform and casino games suite to US players as the online gaming market in the US opens up.

According to Darcy Krough, Vice President of Business Development at Amaya, the company is expecting this alliance to be strong and successful, offering poker and casino content to their US operators.

Ongame operates a strong poker network around the world with 19 operators, 25 brands and more than 20 million customers. With operations in more than 25 markets, plus regional networks in Italy, France and Spain, they are expected to provide best-in-class B2B offerings to land-based casino operators.

John Connelly, Vice President of Business Development at Bally Technologies sited this agreement as proof of the successful changes occurring in the online gaming sector. It is becoming more common for traditional and online casino systems to be integrated in order to be able to offer the best options to customers.

Land-based casino operators are able to integrate the Ongame poker platform and make use of the technology, while at the same time preserving their control over the operation via a licensed gaming supplier of their choice.

Becoming Bally’s preferred poker provider means that Ongame content will become available to Bally’s casino operators. These include the Stratosphere Casino in Las Vegas whose parent company is American Casino and Entertainment Properties, LLC.

While Nevada issued Bally with the first of the state’s interactive gaming licenses in June 2012, the company has not been able to progress with its plans to provide online gaming as it has not had any poker software to offer. This deal with Ongame means that Bally will be able to make headway.

Carl Zide, Communications Manager at Ongame has said that Ongame will be ready to go live as soon as their partners are prepared. There has been talk that Bally has already begun testing on the Ongame software in order to be able to enter it into the market.

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