PokerStars is planning a $10 million poker room and the creation of hundreds of jobs in Atlantic City once the company is cleared for a gaming license.
PokerStars may already be the biggest name in online poker, but the company seems to be moving towards becoming a force in brick and mortar casinos following the announcement that PokerStars intend to construct a $10 million poker room within the Resorts Casino complex – subject to being awarded its New Jersey Internet gaming license.
Already responsible for substantial live poker venues in Macau, Madrid and London, the new poker room is intended to
create synergy between the online poker site and the Resorts Casino and Hotel according to Resorts´ company spokesperson William Pascrell.
As soon as the license is in hand he said,
they’re ready to start building. It will be the PokerStars poker room at Resorts.
Job Creation also on the Agenda
Subject to their online license being approved by the New Jersey regulators, PokerStars is planning to create hundreds of jobs in Atlantic City. Fifty people would be required immediately to install the systems required for the launch of the PokerStars/Resorts online poker site, and another one hundred and fifty jobs would be created when PokerStars establish its North American headquarters by the summer of 2014.
Thereafter, depending on the success of PokerStars in New Jersey and whether multistate compacts are formed between other states that have regulated online poker, a further two hundred positions would be created to manage PokerStars´ nationwide operations.
PokerStars to Challenge Established Casinos
Live Poker has not been played at the Resorts Casino since early May 2010 when Resorts hit a bad patch and shut down many of its operations. However a $35 million extension which opened in May this year has seen the hotel recover, with revenues throughout the summer increasing by 9 percent over last year. A PokerStars poker room would certainly help attract more custom to the hotel – possibly even snatching custom away from more established live poker venues such as the Borgata, Harrah´s and Caesars.
The gains at Resorts casino are significant for Atlantic City as a whole,
said Resorts Casino and Hotel owner Morris Bailey in a statement during the announcement of the proposed PokerStars poker room.
We’re bringing the fun back to Atlantic City and focusing on the natural amenities that historically have given us a unique identity — the beautiful beach itself and the legendary Boardwalk here at Resorts Casino.