Ultimate Poker Partners with Trump Taj Mahal in NJ

Posted on July 2nd, 2013 by Todd Wilkins

Ultimate Poker logoUltimate Gaming has announced it will be providing Internet poker in the New Jersey market after partnering with the Trump Taj Mahal casino.

The Ultimate Gaming brand operates Ultimate Poker in Nevada, along with the popular Ultimate Fighting Championship that showcases mixed martial arts worldwide. Ultimate Poker is, at this time, the only regulated online poker site up and running in the U.S.

New Jersey is preparing to launch its online poker and gambling offerings on November 26. The state’s 12 casinos have all indicated their intentions to acquire licensing for Internet gambling. The dozen brick and mortar casinos were required to disclose their partnership agreements by June 30. All have done so, but the New Jersey Division of Gaming Enforcement has yet to reveal those alliances.

What is known at this time is that bwin.party has joined forces with Borgata, Bally Technologies will provide gaming software for the Golden Nugget, Caesars Entertainment’s four Atlantic City casinos have teamed up with 888 Holdings, and now Ultimate Poker and the Trump Taj Mahal will work together.

The Atlantic Club, who is at legal loggerheads with PokerStars over a purchase agreement reached last year but terminated this year due to the world’s leading poker site’s failure to adhere to timely license authorization, also named a gaming partner. Though that partner has not been made public, it is safe to assume that it is not PokerStars.

On Monday, a New Jersey appellate court upheld the lower court’s recent ruling by Judge Batten that allowed the Atlantic Club to terminate the sales agreement between the parties. However, that appellate court decision covered only the appeal’s interlocutory phase, which means that the broader appeal must still be ruled on. In any event, things are currently not looking good for PokerStars in its desire to enter the U.S. poker market.

Fertitta Interactive operates Ultimate Gaming and owns a number of Station Casinos in Nevada. The company has no such real estate holdings in New Jersey, but its agreement with the Trump Taj Mahal will allow it to expand its online offerings beyond Nevada’s borders. Tom Breitling, Ultimate Gaming’s chairman, said in a press release that the company strives to provide online poker to as many U.S. players as possible.

An interstate agreement that would permit Ultimate Poker players in Nevada and New Jersey to share player pools has not yet been forged. However, Nevada approved such interstate allegiances in February and New Jersey will likely do so after launching its online gaming regime in late November.

Now that the Atlantic City casinos have named their partners, the next step is to make sure that online gaming license applications are filed by July 29. Meeting the deadline is crucial for the applicants to be able to launch their online poker and gambling sites simultaneously in November. Failure to do so could mean missing out on the launch date and losing potential customers to competing New Jersey casinos.

Nevada is running its online poker scheme a bit differently in allowing staggered launch dates among licensees once gaming officials give the green light to click the virtual switch. WSOP.com is next in line to offer real money online poker in Nevada. New Jersey is aiming for a more competitive balance by allowing all 12 casinos to roll out their Internet offerings at the same time.

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