Wynn Interactive Withdraws Online Gaming Application in New Jersey

Posted on September 25th, 2015 by Daniel Ryder
Wynn Interactive out of NJ iGaming

Wynn Interactive has decided to pull back on its quest to enter the New Jersey online gambling market, the company cancelling its application earlier this month. CEO Steve Wynn, seen here, has never been a huge fan of the move. (Image: AP File/courierpostonline.com)

Wynn Interactive, never too excited about setting up residence in New Jersey, is leaving the Garden State for good.

The digital entertainment company cancelled its online gaming application with New Jersey earlier this month, two years after Steve Wynn initially showed interest in entering the newly legalized market.

It was 28 years ago that Wynn sold his Golden Nugget Atlantic City property and departed the east coast for the glitzier Las Vegas Strip, where he became a gaming legend.

Many believed New Jersey’s slow-to-start-yet-showing-signs-of-life iGambling industry would be enough to lure the billionaire back, but as of now, Wynn says Internet gaming is “is not a good entrepreneurial opportunity.”

In a letter to the state’s Division of Gaming Enforcement (DGE), the company’s online division said that “at this time, Wynn does not wish to proceed with its application.” It added that this was a formal request to withdraw its iGaming application completely.

DGE Director David Rebuck granted the appeal two days later, on September 4th.

Gone with the Wynn

Though New Jersey’s iGaming beginnings were unquestionably disappointing, with revenues failing to achieve pre-market forecasts, the market has slowly but surely been embraced by players, and technical glitches experienced in the early days have been largely remedied.

Geolocation technologies are now adequately identifying where users are playing, and deposits and withdrawals to player accounts are being performed at much higher success rates with the help of new credit card codes and additional payment processors like PayPal returning to the scene.

Yet Morgan Stanley still slashed its five-year estimate for the US online gambling market from $5 to 2.7 billion last March, noting concerns that politicians “remain unconvinced” that iGaming is worth the hassle for what limited tax revenue it might generate.

In the past, Steve Wynn seemed to be in favor of online poker and gambling. In 2011, his company announced an agreement with PokerStars, only to back out following the events of April 15th of that year, poker’s “Black Friday.”

Wynn Interactive’s partnering with Caesars in the Garden State also proves its billionaire owner was eager to enter that market. But Wynn didn’t become rich by not making shrewd decisions, and apparently he doesn’t see money in them thar tills.

Adelson, Trump Influence

Wynn has walked back his pro-iGambling position recently, with some pundits citing his growing relationship with Las Vegas Sands CEO and RAWA underwriter Sheldon Adelson as the cause. Adelson is using his political influence to push GOP lawmakers into supporting the Restoration of America’s Wire Act, a bill that would outlaw all forms of Internet betting if ever gets passed an enormous gauntlet on the Hill.

Adelson and Wynn came together at the 2014 G2E Global Gaming Expo, where both expressed their opposition and concerns to Internet wagering.

GOP frontrunner Donald Trump has also endured a long, contentious relationship with Wynn, the two men playing the lead roles in “The War at the Shore,” a 2012 book analyzing the high-stakes battle between the two titans between 1995 to 2000.

But with Trump now leading the Republican race for the 2016 nomination, the two have reportedly made amends, with Wynn rumored to be providing campaign advice in Donald’s mission to “Make America Great Again.”

For now, Atlantic City and New Jersey Internet gambling will have to wait to be great.

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